engleski

The Concept of Sustainavle Tourism Development and Marketing Management

During the 60s, even more during the 70s and to some extent in the 80s many tourist countries and destinations, companies even, were strictly oriented towards the economic results of tourism development. This attracted numerous criticisms and debates concerning the issues of influence that tourism development has on society, and tourists as well. The arguments in favour were and still can be found in numerous examples of its negative impact, such as destroying the natural environment, devastating the environment and scenery, commercialising cultural, historical and other heritage, colonising the coastline with concrete areas for tourist accommodation, neglecting the hinterlands, devastating authentic architecture etc. Managing bodies, in other words marketing management at the macro and micro level in tourism, must realise that future tourists who will ask for more and be ready to pay for a well preserved and unpolluted tourist destination are going to be numerous. Various surveys show that tourists perceive Istria as a tourist destination of rather well preserved and ecologically sound environment, so future management success will be validated as soon as thus ecologically integrated tourist products are offered and successfully implemented on the tourist market.

sustainable development; ecology; tourist destination; marketing; management; development; market

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