engleski

Consumer Satisfaction as a Base for Successful Missions in Strategic Management of the Tourism Industry

The tourism industry of Croatia is one of the most important sub-systems in the service sector where marketing has been implemented very strongly over the last 30 years or so. The main goal of modern marketing on a macro and micro level is to win new consumers and to retain the present ones based on their satisfaction as the main source. To research the behavior of consumers helps the front runners of business policies to orient themselves easier towards market challenges, to adapt and change the existing facilities and to develop new ones. In that line, the Institute of Agriculture and Tourism of Poreč has been conducting for years now a research on the product of the Istrian tourism industry having as a goal to advance the existing and to develop new tourism industry possibilities in accordance with the requirements and wishes of tourists that spend their holidays in Istria. Satisfied customers are the key to a successful strategic management in realizing missions, goals and guidelines of business and tourism industry policies

consumer satisfaction; tourism industry of Istria; strategic management.

nije evidentirano