The Importance of Food Marketing to Recovering Economies: An Assesment from the Balkans (CROSBI ID 498994)
Prilog sa skupa u zborniku | sažetak izlaganja sa skupa | međunarodna recenzija
Podaci o odgovornosti
Shultz, Clifford ; Grbac, Bruno ; Burkink, Timothy ; Renko, Nataša ; Damjan, Janez
engleski
The Importance of Food Marketing to Recovering Economies: An Assesment from the Balkans
The Balkan countries have suffered centuries of ethnic strife, military deisord and human suffering. Destruction, discord and suffering are not, however, the focus of this study. Our objective is to determine what contributions marketing can make to the recovery and stability of the region.
Food Marketing; Balkans; Recovering Economies
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Podaci o prilogu
2-4-x.
2003.
objavljeno
Podaci o matičnoj publikaciji
ISMD Abstracts Booklet
Shultz, Clifford ; Rahtz, Don ; Speece, Mark
Bangkok: ISMD
Podaci o skupu
8th International Conference on Marketing and Development
predavanje
04.01.2003-07.01.2003
Bangkok, Tajland