engleski

Effects of Attitudes and Consumer Ethnocentrism on Intentions to Buy Domestic vs. Foreign Products in Croatia and Bosnia and Herzegovina

This paper explores the influence of beliefs and attitudes toward product and ethnocentric tendencies of Croatian and Bosnian and Herzegovinian consumers' on their intentions to buy domestic vs. foreign products.

attitudes; buying intentions; consumer behaviour; ethnocentrism; consumers' ethnocentric tendencies

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