An Analysis of Web Pages Advertising Tourism (CROSBI ID 498194)
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Podaci o odgovornosti
Petrić, Mirko ; Mitrović, Ivica
engleski
An Analysis of Web Pages Advertising Tourism
This presentation is a critical overview of the resources necessary to operate web pages advertising tourist services. Elements of information architecture and strategies of user targeting are discussed, as well as the role of visual design and usability of selected sites. The presentations also includes a discussion of problem areas (information filtering, credibility issues) and success factors (feedback, user ratings, point-to-point approach, the element of play) in contemporary design of tourist web pages.
information architecture; user targeting; usability; virtual community
Università degli studi di Bologna ; Sveučilište u Splitu ; Centar za kulturu Stari Grad
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Podaci o prilogu
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Podaci o skupu
Uniadrion Post-Graduate Training Course for Experts in Development, Programming and Management of Cultural Tourism in the Adriatic-Ionian Regions
pozvano predavanje
06.10.2003-06.10.2003