engleski

Beyond Visual: Interaction Design and Identity Creation

This presentation discusses the hegemony of the visual in contemporary design, and outlines the possibilities of going beyond the visual in identity creation employing digital interactive media. Problems of definition of the new field of design and of the implementation of its postulates are discussed theoretically but with regard to the practical needs of the designers in the process of creating a technologically defined space of involvement and immersion.

interaction desgin; visual identity

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