engleski

Forever yours: A content analysis of mate choice differences in personal ads for long-term partners

Personal ads seeking long-term marriage partners from 122 editions (each with approximately 40 ads) of a Croatian newspaper "Plavi oglasnik" are used to test an evolutionary hypothesis and predictions about long-term human mate preferences. Individual trait information (offers/appeals) in ads was coded using a four-category system of descriptors (adjectives): dispositions, behavioral impressions, socio-economical aspects and physical characteristics of persons. Dispositions (personality descriptors) were coded in personality dimensions using a Croatian taxonomy of personality descriptors according to the Big-Five model of personality. Research has shown important individual sex differences in long-term mate choice, consistent with those predicted by the evolutionary theory of sexual selection, in personality dimensions as well as in other categories of human characteristics.

evolution; mate choice; personality; big-five

nije evidentirano