Services and Seasonal Demand (CROSBI ID 29231)
Prilog u knjizi | izvorni znanstveni rad
Podaci o odgovornosti
Radas, Sonja ; Shugan, Steven
engleski
Services and Seasonal Demand
Seasonality impacts nearly every product and service. The impact of seasonality on service providers is especially important because these providers are often unable to adapt to seasonal changes in demand through traditional methods such as inventory control and switching manufacturing lines to counter-cyclic products. In this chapter, we discuss (1) the contemporary methodologies for modeling seasonality, (2) the implications of those models of seasonality on new product introductions, and (3) the implications of those models of seasonality on techniques for managing seasonal demand such as demand shifting.
demand management, seasonality, service
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Podaci o prilogu
147-170-x.
objavljeno
Podaci o knjizi
Iacobucci, Dawn ; Swartz, Teresa
SAGE Publishing
1999.
0-761-91612-1