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Services and Seasonal Demand


Radas, Sonja; Shugan, Steven
Services and Seasonal Demand // Handbook of Services Marketing and Management / Iacobucci, Dawn ; Swartz, Teresa (ur.)., 1999. str. 147-170


Naslov
Services and Seasonal Demand

Autori
Radas, Sonja ; Shugan, Steven

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Handbook of Services Marketing and Management

Urednik/ci
Iacobucci, Dawn ; Swartz, Teresa

Izdavač
Sage Publications

Godina
1999

Raspon stranica
147-170

ISBN
0-761-91612-1

Ključne riječi
demand management, seasonality, service

Sažetak
Seasonality impacts nearly every product and service. The impact of seasonality on service providers is especially important because these providers are often unable to adapt to seasonal changes in demand through traditional methods such as inventory control and switching manufacturing lines to counter-cyclic products. In this chapter, we discuss (1) the contemporary methodologies for modeling seasonality, (2) the implications of those models of seasonality on new product introductions, and (3) the implications of those models of seasonality on techniques for managing seasonal demand such as demand shifting.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Profili:

Avatar Url Sonja Radas (autor)

Citiraj ovu publikaciju

Radas, Sonja; Shugan, Steven
Services and Seasonal Demand // Handbook of Services Marketing and Management / Iacobucci, Dawn ; Swartz, Teresa (ur.)., 1999. str. 147-170
Radas, S. & Shugan, S. (1999) Services and Seasonal Demand. U: Iacobucci, D. & Swartz, T. (ur.) Handbook of Services Marketing and Management., Sage Publications, str. 147-170.
@inbook{inbook, year = {1999}, pages = {147-170}, keywords = {demand management, seasonality, service}, isbn = {0-761-91612-1}, title = {Services and Seasonal Demand}, keyword = {demand management, seasonality, service}, publisher = {Sage Publications} }