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izvor podataka: crosbi

Services and Seasonal Demand (CROSBI ID 29231)

Prilog u knjizi | izvorni znanstveni rad

Radas, Sonja ; Shugan, Steven Services and Seasonal Demand // Handbook of Services Marketing and Management / Iacobucci, Dawn ; Swartz, Teresa (ur.).: SAGE Publishing, 1999. str. 147-170-x

Podaci o odgovornosti

Radas, Sonja ; Shugan, Steven

engleski

Services and Seasonal Demand

Seasonality impacts nearly every product and service. The impact of seasonality on service providers is especially important because these providers are often unable to adapt to seasonal changes in demand through traditional methods such as inventory control and switching manufacturing lines to counter-cyclic products. In this chapter, we discuss (1) the contemporary methodologies for modeling seasonality, (2) the implications of those models of seasonality on new product introductions, and (3) the implications of those models of seasonality on techniques for managing seasonal demand such as demand shifting.

demand management, seasonality, service

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Podaci o prilogu

147-170-x.

objavljeno

Podaci o knjizi

Iacobucci, Dawn ; Swartz, Teresa

SAGE Publishing

1999.

0-761-91612-1

Povezanost rada

Ekonomija