engleski

Internet Portals for the Tourism Industry's Food Supplies in the Republic of Croatia

As a country wherein the tourism industry enjoys an utmost importance, the Republic of Croatia simultaneously disposes of considerable capacities in the agribusiness production and the food-processing industry as well. An insufficient share of the locally produced foodstuffs in Croatia's tourist product imposes a necessity to find out the ways for a more successful connection between these economic sectors. The analysis has established that a sufficiently efficacious and transparent system that might efficiently interconnect the demand and supply in the foodstuff supply chain is nonexistent in the Croatian cyberspace. The situation might be changed by the new mediator roles pertaining to the cyber companies penetrating into the information markets and transforming their role into the creators of the new markets, new market communities, and new managerial relations, thus opening the space for the planning and realization of an overall foodstuff supply chain founded on the new cooperative bases. A vertical Internet portal is being suggested as an adequate model that might initially be an excellent basis for the development of long-term relations between the food supplies and the tourism industry as well.

agriculture; e-hub; e-market; food industry; portal; tourism industry

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