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War Syndrome: Customers' Reactions in Southeastern Europe (CROSBI ID 497108)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Grbac, Bruno ; Meler, Marcel ; Renko, Nataša War Syndrome: Customers' Reactions in Southeastern Europe // 9th Cross Cultural Research Conference / Askegaard, Soren ; Smith, Scott M. (ur.). Montego Bay: University of Southern Denmark, 2003. str. 2A 1-9-x

Podaci o odgovornosti

Grbac, Bruno ; Meler, Marcel ; Renko, Nataša

engleski

War Syndrome: Customers' Reactions in Southeastern Europe

The war and its casualties that have affected the heart of Eastern Europe, i.e., the ex-Yugoslavian area in the last decennium of the 20th c., still exert a significant influence on the consumer's confidence in products originating from the war-affected countries. The conducted field research has explored a contemporary consumers' confidence in individual countries' products.

confidence; country of origin; mutliculturalism; Southeastern Europe

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Podaci o prilogu

2A 1-9-x.

2003.

objavljeno

Podaci o matičnoj publikaciji

9th Cross Cultural Research Conference

Askegaard, Soren ; Smith, Scott M.

Montego Bay: University of Southern Denmark

Podaci o skupu

9th Cross Cultural Research Conference

predavanje

11.12.2003-14.12.2003

Montego Bay, Jamajka

Povezanost rada

Ekonomija