War Syndrome: Customers' Reactions in Southeastern Europe (CROSBI ID 497108)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Grbac, Bruno ; Meler, Marcel ; Renko, Nataša
engleski
War Syndrome: Customers' Reactions in Southeastern Europe
The war and its casualties that have affected the heart of Eastern Europe, i.e., the ex-Yugoslavian area in the last decennium of the 20th c., still exert a significant influence on the consumer's confidence in products originating from the war-affected countries. The conducted field research has explored a contemporary consumers' confidence in individual countries' products.
confidence; country of origin; mutliculturalism; Southeastern Europe
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Podaci o prilogu
2A 1-9-x.
2003.
objavljeno
Podaci o matičnoj publikaciji
9th Cross Cultural Research Conference
Askegaard, Soren ; Smith, Scott M.
Montego Bay: University of Southern Denmark
Podaci o skupu
9th Cross Cultural Research Conference
predavanje
11.12.2003-14.12.2003
Montego Bay, Jamajka