engleski

The Power of Networks in the Ellectronically Operated Global Capitalism

The integrated, global capital networks are sources of huge and dramatic reorganisations in power relations because the switches that connect the networks, and using signal codes in the process, have an ability to shape, guide and misguide societies. The networks are appropriate instruments of capital economy, and their interrelations and crossing reflect the relations between corporations and small firms, sectors and geographical entities. The new social organisation is defined by the evolution aiming towards the network forms of management and production, and its main ingredient is information. Capital networks unifies and has command over specific centres of capital accumulation, structuring and conditioning the behaviour of capitalists in global networks. Thus the Pandora's box being opened, the three key issues have come out of it: first, the issue of creating effective managerial control and coordination ; second, the issue of the public's responsiveness, initially in the form of the call for social audit in the sense of systematic reporting of a corporate's commitments and accomplishments in areas of social responsibility, but also of creating a new social morphology, which is to limit managerial control so as to reduce the possibility of malpractice at the expense of other stakeholders ; third, the creation of effective mechanisms of control of the corporate sector when making the contracts with the Third World countries and transition countries. The subtlety of this issue arises from the fact that here we deal with the countries which have the status of the countries followers in the two ways: 1. In the sense of being importers of the capitalist way of production and institutions, and equally of its crises and pathological processes ; 2. In the sense of importers of information technology industry, as it represents the technical basis for the network society.

Global networks; information; capital; corporations; managers

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