engleski

Metaphor in culture

A cognitive linguistic theory of cross-linguistic variation must be capable of providing reasonable answers to at least the following questions: (1) Which metaphors are universal and why? (2) What are the dimensions along which metaphors vary? (3) Which aspects of metaphor are affected by metaphor variation? (4) What are the main causes of variation? (5) How do the causes that produce variation interact with the causes that produce universality? My goal in this paper is to outline the basic components of a theory of metaphor variation. I suggest that such a theory must also include an account of coherence and potential conflict among embodiment, cultural experience and cognitive processes.

cognitive linguistic theory; metaphor; metaphor variation

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