engleski

Country Image from the Other Side of the Mirror: The Case of Croatia

The idea that countries have a brand or image is not a new one. The concept of nation's or country image is not only an important determinant of consumers' purchasing decisions. It is equally important to private and public organizations that are trying to stimulate foreign direct investments (FDI), promote tourizm, and encourage international cooperative arrangements between companies. Therefore, country image is complex and multidimensional phenomenon. It has the made-in ; invest in, come-in and invest-in dimension. This paper fokuses on the third dimension - country image as a location for FDI.

country image; corruption; business environment; whistleblowing; FDI

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