engleski

Measuring and Identifying Reasons for Business Start-up

There are many motives for entrepreneurship. This paper focuses on the role of highly adverse economic conditions in pushing people into entrepreneurship. Specific motivators include the need for subsistence, the need to innovate, to survive, and the need to quickly recognize and exploit opportunities brought about by developments in the environment. Especially in the absence of an adequate social safety net in terms of public or private welfare or related support programs, the entrepreneur acts on the basis of economic motives. The key purpose of this study, then, is to assess the reasons leading to business start-ups in the region of East Croatia. To understand these phenomena more fully, a survey has been conducted regarding entrepreneurs in East Croatia (n=195), who are owners of small businesses. The responses gathered in the survey have been analyzed using multivariate statistical analysis, on the basis of a measuring instrument constructed to measure the motives for start-up entrepreneurship (Yusuf, A. ; Schindehutte, M. ; 2000).

multivariate statistical analysis; start-up motives; entrepreneurship; survey; questionnaire

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