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Pregled bibliografske jedinice broj: 136740

Prospects for automated relationship marketing and customer relationship management via the Internet in Croatia


Bubaš, Goran; Dušak, Vesna; Vidaček Hainš, Violeta
Prospects for automated relationship marketing and customer relationship management via the Internet in Croatia // Proceedings of the 13th International Conference on Information and Intelligent Systems - IIS 2002 / Aurer, Boris ; Lovrenčić, Alen (ur.).
Varaždin: Faculty of Organization and Informatics, University of Zagreb, 2002. str. 249-257 (predavanje, domaća recenzija, cjeloviti rad (in extenso), pregledni)


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Naslov
Prospects for automated relationship marketing and customer relationship management via the Internet in Croatia

Autori
Bubaš, Goran ; Dušak, Vesna ; Vidaček Hainš, Violeta

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, cjeloviti rad (in extenso), pregledni

Izvornik
Proceedings of the 13th International Conference on Information and Intelligent Systems - IIS 2002 / Aurer, Boris ; Lovrenčić, Alen - Varaždin : Faculty of Organization and Informatics, University of Zagreb, 2002, 249-257

Skup
13th International Conference on Information and Intelligent Systems - IIS 2002

Mjesto i datum
Varaždin, Hrvatska, 25-27.09.2002

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Domaća recenzija

Ključne riječi
relationship marketing (RM); customer relationship management (CRM); Internet; small and medium-sized enterprise (SME)

Sažetak
The Internet provides the means for diverse types of automated relationship marketing (RM) and customer relationship management (CRM) activities. In this paper, various RM activities and the potential for CRM via the Internet are discussed and analyzed in relation to recent research of the Web sites of small and medium-sized enterprises in Croatia. Finally, an outline is given of Internet-related RM activities that do not require large investment and that can be included in the e-marketing strategy of Croatian firms.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti



POVEZANOST RADA


Projekti:
0016018

Ustanove:
Fakultet organizacije i informatike, Varaždin

Profili:

Avatar Url Goran Bubaš (autor)

Avatar Url Vesna Dušak (autor)


Citiraj ovu publikaciju:

Bubaš, Goran; Dušak, Vesna; Vidaček Hainš, Violeta
Prospects for automated relationship marketing and customer relationship management via the Internet in Croatia // Proceedings of the 13th International Conference on Information and Intelligent Systems - IIS 2002 / Aurer, Boris ; Lovrenčić, Alen (ur.).
Varaždin: Faculty of Organization and Informatics, University of Zagreb, 2002. str. 249-257 (predavanje, domaća recenzija, cjeloviti rad (in extenso), pregledni)
Bubaš, G., Dušak, V. & Vidaček Hainš, V. (2002) Prospects for automated relationship marketing and customer relationship management via the Internet in Croatia. U: Aurer, B. & Lovrenčić, A. (ur.)Proceedings of the 13th International Conference on Information and Intelligent Systems - IIS 2002.
@article{article, author = {Buba\v{s}, Goran and Du\v{s}ak, Vesna and Vida\v{c}ek Hain\v{s}, Violeta}, year = {2002}, pages = {249-257}, keywords = {relationship marketing and \#40, RM and \#41, , customer relationship management and \#40, CRM and \#41, , Internet, small and medium-sized enterprise and \#40, SME and \#41, }, title = {Prospects for automated relationship marketing and customer relationship management via the Internet in Croatia}, keyword = {relationship marketing and \#40, RM and \#41, , customer relationship management and \#40, CRM and \#41, , Internet, small and medium-sized enterprise and \#40, SME and \#41, }, publisher = {Faculty of Organization and Informatics, University of Zagreb}, publisherplace = {Vara\v{z}din, Hrvatska} }
@article{article, author = {Buba\v{s}, Goran and Du\v{s}ak, Vesna and Vida\v{c}ek Hain\v{s}, Violeta}, year = {2002}, pages = {249-257}, keywords = {relationship marketing and \#40, RM and \#41, , customer relationship management and \#40, CRM and \#41, , Internet, small and medium-sized enterprise and \#40, SME and \#41, }, title = {Prospects for automated relationship marketing and customer relationship management via the Internet in Croatia}, keyword = {relationship marketing and \#40, RM and \#41, , customer relationship management and \#40, CRM and \#41, , Internet, small and medium-sized enterprise and \#40, SME and \#41, }, publisher = {Faculty of Organization and Informatics, University of Zagreb}, publisherplace = {Vara\v{z}din, Hrvatska} }




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