engleski

Advertisers, Advertising Agencies and Media in B&H: Development of Advertising Sector in the Beginning of the 21st Century

Advertising sector development in Bosnia and Herzegovina (B-H) can be divided into two parts: the period before and the period after the entry of transnational advertising agencies in the B-H market. Until mid 90-ies, there were no foreign advertising agencies in B-H. There were only several local agencies, mostly connected with media. However, after 1996 several international agencies have entered the market. The process of transformation from underdeveloped and local level to international competition was stimulated by overall economic liberalization and by intensive growth of the media sector in the country. Today, in the B-H market there are 23 agencies for advertising and marketing communications, and overall turnover of the sector is between 15 and 20 million USD.

Advertising Industry, Advertisers, Advertising Agencies, Media, Bosnia-Herzegovina

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