engleski

Application of Analytical Hierarchy Process to Investment Decisions

Scientific support to establishment and survival of enterprises, especially small enterprises, is a particularly important factor of development and creation of stimulating conditions in Croatian economy. Therefore this paper expounds, first theoretically and then practically, an approach to the procedure of the optimal investment project selection. Owing to a large number of criteria and their different characters, it was necessary to consider investment possibilities and rank the investment projects by simultaneously taking into account several criteria using the AHP. Investment projects were evaluated in terms of the market and the socio-economic aspect, as well as in terms of risk and uncertainty.

Analytical Hierarchy Process (AHP); investment decisions

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