engleski

Competitiveness of the Small and Medium Enterprises in Croatia: Straregic Alliances and Virtual Organization Challenges

Enterprises in Croatia work in the unsure business environment that is in the process of transition from command economy into market one. Especially the SMEs are faced with these rushing and deep changes, and the unsure and the uncertain future. In paper, we will consider critical importance of strategic alliances and virtual organizations for competitiveness of SMEs and present key success factors in management of these new business forms. We will also explore managerial attitudes of forming strategic alliances and virtual organizations in Croatian economy.

Small and Medium Enterprises in Croatia; Strategic Alliance; Virtual Organization

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