Design thinking in digital transformation (CROSBI ID 737120)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Pihir, Igor ; Oreški, Dijana ; Kutnjak, Ana
engleski
Design thinking in digital transformation
Digital Transformation (DTr) is a contemporary and emerging paradigm that enables organizations “to jump”, with the use of modern technology and shift in mind a "new way of thinking", in such a way that a new business model is established and/or new value is added to products/services, and/or processes are changed to foster a new way of doing business. These changes push the organization to change itself and enable new ways of comparative advantages to be achieved. In parallel, design thinking (DTh) is a structured way of rethinking, very similar, in a way, also focused on customer needs, and changes in products/services, by fostering innovation and finding new ways of doing, producing, and using things to improve products/services by added new value for customers/clients. It’s a way of rapid prototyping and making new ideas for the market, so it is complementary to digital transformation, and transformation mostly starts with the rethinking process in which this structured creative way of thinking could help and improve the transformation by fostering innovation in the initiative. This paper's focus will be on finding the connection in scientific research of both of these topics and seeing how these paradigms are developing in the way of bibliographical numbers and trying to find common ground and see how well are these topics interconnected in global scientific papers and which are new trends.
Digital transformation ; Design thinking ; Literature review ; Bibliography metrics
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Podaci o prilogu
295-303.
2023.
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objavljeno
Podaci o matičnoj publikaciji
96th International Scientific Conference on Economic and Social Development – "Era of Global Crises", Book of Proceedings
Bogavac, M. ; Miladinovic - Bogavac, Z. ; Marcinko Trkulja, Z.
Beograd: VADEA
Podaci o skupu
96th International Scientific Conference on Economic and Social Development – "Era of Global Crises"
predavanje
18.05.2023-19.05.2023
Beograd, Srbija