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Design thinking in digital transformation (CROSBI ID 737120)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Pihir, Igor ; Oreški, Dijana ; Kutnjak, Ana Design thinking in digital transformation // 96th International Scientific Conference on Economic and Social Development – "Era of Global Crises", Book of Proceedings / Bogavac, M. ; Miladinovic - Bogavac, Z. ; Marcinko Trkulja, Z. (ur.). Beograd: VADEA, 2023. str. 295-303

Podaci o odgovornosti

Pihir, Igor ; Oreški, Dijana ; Kutnjak, Ana

engleski

Design thinking in digital transformation

Digital Transformation (DTr) is a contemporary and emerging paradigm that enables organizations “to jump”, with the use of modern technology and shift in mind a "new way of thinking", in such a way that a new business model is established and/or new value is added to products/services, and/or processes are changed to foster a new way of doing business. These changes push the organization to change itself and enable new ways of comparative advantages to be achieved. In parallel, design thinking (DTh) is a structured way of rethinking, very similar, in a way, also focused on customer needs, and changes in products/services, by fostering innovation and finding new ways of doing, producing, and using things to improve products/services by added new value for customers/clients. It’s a way of rapid prototyping and making new ideas for the market, so it is complementary to digital transformation, and transformation mostly starts with the rethinking process in which this structured creative way of thinking could help and improve the transformation by fostering innovation in the initiative. This paper's focus will be on finding the connection in scientific research of both of these topics and seeing how these paradigms are developing in the way of bibliographical numbers and trying to find common ground and see how well are these topics interconnected in global scientific papers and which are new trends.

Digital transformation ; Design thinking ; Literature review ; Bibliography metrics

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Podaci o prilogu

295-303.

2023.

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objavljeno

Podaci o matičnoj publikaciji

96th International Scientific Conference on Economic and Social Development – "Era of Global Crises", Book of Proceedings

Bogavac, M. ; Miladinovic - Bogavac, Z. ; Marcinko Trkulja, Z.

Beograd: VADEA

Podaci o skupu

96th International Scientific Conference on Economic and Social Development – "Era of Global Crises"

predavanje

18.05.2023-19.05.2023

Beograd, Srbija

Povezanost rada

Informacijske i komunikacijske znanosti