Internet of Behavior – The Transformation of Customer Relationship Management in Logistics (CROSBI ID 736706)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Agatić, Adrijana ; Tijan, Edvard ; Aksentijević, Saša ; Pucihar, Andreja
engleski
Internet of Behavior – The Transformation of Customer Relationship Management in Logistics
The Internet of Behavior (IoB) is an evolution of the Internet of Things (IoT), which is already widely used in logistics. In addition to the technology and data aspect, IoB also includes behavioral science to track and analyze behavioral patterns. By using IoB, logistics companies can provide not only more reliable but also more flexible services, enabling better insight into customer behavior patterns and changing market conditions in real-time. The IoB can enable logistics companies to streamline Customer Relationship Management (CRM). In this paper, the authors research the potential of IoB to transform CRM in logistics. Therefore, the authors analyze the main features of IoB and current trends in logistics CRM. The focus of this paper is to analyze how the application of IoB could transform logistics CRM (from the aspect of predictive services, automation, CRM processes, CRM software and security strategies).
Internet of Behavior ; Customer Relationship Management ; logistics ; transformation
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Podaci o prilogu
1611-1615.
2023.
objavljeno
Podaci o matičnoj publikaciji
MIPRO 2023 46th ICT and Electronics Convention Proceedings
Skala, Karolj
Rijeka: Hrvatska udruga za informacijsku i komunikacijsku tehnologiju, elektroniku i mikroelektroniku - MIPRO
1847-3938
1847-3946
Podaci o skupu
MIPRO 2023
predavanje
22.05.2023-26.05.2023
Opatija, Hrvatska