engleski

Individual Differences and Job Attitudes in the Function of Increasing Organizational Citizenship Behavior (OCB): A Case Study

Today's business entities must be competitive, and in addition to profitable operations, their success is also considered through various non-financial indicators. Therefore, modern organizations need to be increasingly adaptable and focused on the diversity of people as a critical factor of any organization. This paper analyzes the link between individual differences and job attitudes with organizational citizenship behavior (OCB) that contributes to the increasing success of the organization. Namely, OCB can increase an organization's performance in many ways, and undoubtedly by increasing employee and managerial productivity. Employees who have more experience helping new employees contribute to increasing their productivity, thus increasing the overall efficiency of the workgroup. The paper also presents research results from Croatia's selected company that deals with the hospitality industry, where semi-structured interviews consisting of 16 questions were conducted with the respondents. The questions were thematically related to respondents' knowledge and attitudes about OCB in general, then to respondents' experiences and attitudes about the impact of individual characteristics and attitudes towards work on OCB practice and employees' attitudes about the impact of OCB on business performance. Research results indicate that employees practice the concept of OCB to a much greater extent than they theoretically understand it. In addition, the research results showed that not all individual differences and job attitudes are equally associated with OCB. Knowing how to increase the level of OCB in the company implies the increased business performance of the organization, which is why this paper has theoretical and practical importance in business.

individual differences ; job attitudes ; organizational citizenship behavior ; business success ; case study

nije evidentirano