engleski

Ontological Foundations of the Consumer Society: Heidegger and Marcuse

This paper analyses the ontological foundations of the consumer society in Heidegger’s thinking of positionality (Ge-stell), and compares that with Marcuse’s exposition of the phenomenon of late capitalist society. The comparison shows a number of similarities: both attribute a totalitarian character to the mechanism of the consumer society, both believe such a society has a negative effect on man, and both find a solution in artistic experience. The presented analysis remains significant because it touches on contemporary ecological dilemmas.

Martin Heidegger ; Herbert Marcuse ; consumer society ; positionality ; technology ; productive apparatus ; art

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