Consumer online behavior in the European digital agenda context: should we rely on a privacy paradox? (CROSBI ID 735922)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Budak, Jelena ; Rajh, Edo
engleski
Consumer online behavior in the European digital agenda context: should we rely on a privacy paradox?
Strengthening the e-economy is at the core of the EU Cohesion Policy digital goals. Fostering the adoption of e-commerce calls for a better understanding of individual online attitudes and behavior in European countries. This empirical study is unique for including frequent internet users and e-buyers in the analysis as well as the part of the population reluctant to purchase online for privacy and security concerns reasons. It compares the country’s digital development and extends the analysis to both EU and non-EU members. The analysis of internet habits and individual e-commerce activities in relation to privacy and security issues resulted in the clustering of European countries. Findings suggest that the status of an old EU member state and progress towards a digital economy and society explain differences among clusters. In both clusters, there is a similar proportion of individuals reluctant to use e-commerce because of privacy and security of payment online concerns. This part of the population is persistent notwithstanding the experience of privacy violations online. Their withdrawal behavior stems from their negative attitude toward e-commerce and e-services. Possible explanations are discussed in terms of the privacy paradox. Policy recommendations and lines of future research are developed.
consumer online behavior ; e-commerce ; privacy and security concern ; privacy paradox ; cluster analysis ; Europe
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Podaci o prilogu
332-341.
2022.
objavljeno
Podaci o matičnoj publikaciji
9th REDETE Conference on Researching Economic Development and Entrepreneurship in Transition Economies: Present and Future Challenges in Regional Development in the Adriatic-Ionian Region proceedings
Ateljević, Jovo ; Iacobucci, Donato ; Petrović, Jadranka
Banja Luka: Faculty od Economics, University of Banja Luka
978-99976-57-16-9
Podaci o skupu
9th REDETE Conference on Researching Economic Development and Entrepreneurship in Transition Economies: Present and Future Challenges in Regional Development in the Adriatic-Ionian Region
predavanje
15.09.2022-16.09.2022
Banja Luka, Bosna i Hercegovina