engleski

DELINEATING STARTUP ENVIRONMENT AND DETERMINING ENVIRONMENTAL FACTORS'RELATIVE CONTRIBUTION TO STARTUP SUCCESS: THE CASE OF CROATIA

This paper aims at delineating startup environment as internal environment, micro environment and macro environment and their relative contribution to startup success is evaluated. Primary data were collected using an online survey questionnaire and were analysed using Wilcoxon signed rank test and correlation coefficients. The final research sample consisted of 61 startups and the results showed that the internal environment has the greatest impact on startup’s success, followed by the micro environment and finally, the macro environment. The contribution of this research is evident in identifying environmental factors that determine startup’s success and providing an insight into the startup community in Croatia, thus contributing to a scarce empirical literature on the topic available. Limitations of the research include sample size and subjective assessment of the success factors, so recommendations for future research include repeating the research on a larger sample, covering the international level and widening a set of key-performance indicators that can be assessed at a higher level of rigour with objective metrics.

entrepreneurial environment ; entrepreneurship ; startup ; success

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