From over-tourism to under-tourism - an opportunity for tourism transformation in the City of Dubrovnik (CROSBI ID 76299)
Prilog u knjizi | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Marković Vukadin, Izidora ; Gjurašić, Matina ; Krešić, Damir
engleski
From over-tourism to under-tourism - an opportunity for tourism transformation in the City of Dubrovnik
The unexpected outbreak of COVID-19 has placed the tourism sector in an unfavourable position. It has transformed the reality of global tourism market, ending up with unprecedented scenario within the tourism sector, namely the scenario of “under- tourism” or dramatic and rapid decrease of tourism inflows in some of the most visited tourism destinations worldwide. Therefore, it is important for destination to seize the opportunity and use COVID-19 crisis as a chance for positive tourism transformation. According to the literature the positive tourism transformation can be summed up in two basic perspectives: (1) decreasing the number of tourists while increasing the tourism quality and (2) reinventing tourism destination focusing on crisis recovery and resilience and industry value shifts. This case study analyses UNESCO World Heritage site Dubrovnik as a perfect case study destination which has been burdened with overtourism in the pre-pandemic time (2019), gone through the period of under-tourism during 2020 while in 2021 it is focused on moderate tourism with quality destination products. Therefore, this chapter gives an insight into features of tourism in Dubrovnik in the pre- pandemic, pandemic and post-pandemic era and analyse possible transformation scenarios of new tourism development paradigm based on attitudes of local stakeholders.
over-tourism, under-tourism, COVID-19, Dubrovnik
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Podaci o prilogu
457-471.
objavljeno
10.4324/9781003358688-40
Podaci o knjizi
Ethical and Responsible Zourism - Managing Sustainability in Local Tourism Destination - Secoind Edition
Koščak, Marko ; O'Rourke, Tony
London : New York (NY): Routledge
2023.
978-1-032-41562-8