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From over-tourism to under-tourism - an opportunity for tourism transformation in the City of Dubrovnik (CROSBI ID 76299)

Prilog u knjizi | izvorni znanstveni rad | međunarodna recenzija

Marković Vukadin, Izidora ; Gjurašić, Matina ; Krešić, Damir From over-tourism to under-tourism - an opportunity for tourism transformation in the City of Dubrovnik // Ethical and Responsible Zourism - Managing Sustainability in Local Tourism Destination - Secoind Edition / Koščak, Marko ; O'Rourke, Tony (ur.). London : New York (NY): Routledge, 2023. str. 457-471 doi: 10.4324/9781003358688-40

Podaci o odgovornosti

Marković Vukadin, Izidora ; Gjurašić, Matina ; Krešić, Damir

engleski

From over-tourism to under-tourism - an opportunity for tourism transformation in the City of Dubrovnik

The unexpected outbreak of COVID-19 has placed the tourism sector in an unfavourable position. It has transformed the reality of global tourism market, ending up with unprecedented scenario within the tourism sector, namely the scenario of “under- tourism” or dramatic and rapid decrease of tourism inflows in some of the most visited tourism destinations worldwide. Therefore, it is important for destination to seize the opportunity and use COVID-19 crisis as a chance for positive tourism transformation. According to the literature the positive tourism transformation can be summed up in two basic perspectives: (1) decreasing the number of tourists while increasing the tourism quality and (2) reinventing tourism destination focusing on crisis recovery and resilience and industry value shifts. This case study analyses UNESCO World Heritage site Dubrovnik as a perfect case study destination which has been burdened with overtourism in the pre-pandemic time (2019), gone through the period of under-tourism during 2020 while in 2021 it is focused on moderate tourism with quality destination products. Therefore, this chapter gives an insight into features of tourism in Dubrovnik in the pre- pandemic, pandemic and post-pandemic era and analyse possible transformation scenarios of new tourism development paradigm based on attitudes of local stakeholders.

over-tourism, under-tourism, COVID-19, Dubrovnik

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Podaci o prilogu

457-471.

objavljeno

10.4324/9781003358688-40

Podaci o knjizi

Ethical and Responsible Zourism - Managing Sustainability in Local Tourism Destination - Secoind Edition

Koščak, Marko ; O'Rourke, Tony

London : New York (NY): Routledge

2023.

978-1-032-41562-8

Povezanost rada

Ekonomija, Interdisciplinarne društvene znanosti

Poveznice