engleski

Disruptive Business Model Innovation and Digital Transformation

Background: Business innovations are continuous strategic initiatives of doing work better and faster, creating thereby greater value for consumers of products and/or users of services. Digital transformation, digital technologies, and digital innovation, frame the change of an operating business model. In addition to the influence of everything “digital”, the occurrence of disruptions affects businesses suddenly and thrives for an urgent response, especially when disruptions have a global impact, like the Covid- 19 pandemic did. Objectives: This research aims to present a conceptual framework, that should help organizations of any size, when influenced by a disruption, to steer change or innovation endeavours to the most feasible option aiming at digital transformation. Methods/Approach: The proposed conceptual framework can be used as a basis for operationalization through already known models, concepts, and frameworks by focusing on success when dealing with disruptions and in striving for digital transformation, as a presented case study illustrates. Results: New framework allow organizations to assess their readiness and willingness to change, by guiding the organization’s management through the change options most feasible to their current state and desired future. The application is based on internal and external factors affecting the digital transformation process, aiming for maturity and process success. Conclusions: The framework application process is designed for assessing the readiness and willingness when initiating future digital transformation. The framework is supported by a demonstrative application on a case study and could be used to help management and CEO in the decision-making process that could lead an organization towards digital transformation.

Digital Transformation, Business model innovation, Disruption, Framework, Assessment, Case study

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