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Influence of vegan product factors on purchase (CROSBI ID 733708)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Lukša, Helena ; Vuković, Dijana ; Hunjet, Anica Influence of vegan product factors on purchase // PROCEEDINGS 10th International Congress of Food Technologists, Biotechnologists and Nutritionists / Komes, Draženka ; Vidaček Filipec, Sanja ; Voučko, Bojana (ur.). Zagreb: Hrvatsko društvo prehrambenih tehnologa, biotehnologa i nutricionista, 2023. str. 26-33

Podaci o odgovornosti

Lukša, Helena ; Vuković, Dijana ; Hunjet, Anica

engleski

Influence of vegan product factors on purchase

Proper nutrition is one of the key prerequisites for health. In order to be able to plan the diet in such a way as to provide the body with all the necessary nutrients, it is important to understand the guidelines of proper nutrition and the function, sources and quantity of the necessary nutrients. As human, we are determined by internal and external factors. External factors are our living environment, the society we belong to, culture, family and other social groups with whom we share the same interests. While internal factors are precisely the motives that move us to action, a complicated set of emotions and personality traits. All of the above defines a lifestyle. Humans by definition are not scales, animals have always been an integral part of the human diet. However, it is precisely under the influence of internal and external factors that people consciously decide on the lifestyle they will follow. Ethical motives, such as concern for the welfare of animals, are the strongest motivators for switching to veganism. The production of vegan products is one of the biggest and fastest growing trends in the food industry in recent years. Considering the lifestyle, the impact of veganism on health, the environment and current trends in the food industry, this work tries to determine which product factors and internal factors such as lifestyle and motivation are important, in terms of their influence on choosing a vegan product. In order to confirm the above, research will be conducted on a deliberate sample of 205 subjects who continuously use vegan products.

lifestyle ; vegan diet ; choice motives ; product factors ; purchase

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Podaci o prilogu

26-33.

2023.

objavljeno

Podaci o matičnoj publikaciji

PROCEEDINGS 10th International Congress of Food Technologists, Biotechnologists and Nutritionists

Komes, Draženka ; Vidaček Filipec, Sanja ; Voučko, Bojana

Zagreb: Hrvatsko društvo prehrambenih tehnologa, biotehnologa i nutricionista

2975-7118

Podaci o skupu

10th International Congress of Food Technologists, Biotechnologists and Nutritionists: Smart Food for a Healthy Planet and Human Prosperity

predavanje

30.11.2022-02.12.2022

Zagreb, Hrvatska

Povezanost rada

Ekonomija