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Jačanje konkurentske sposobnosti pomoću strateških saveza


Tipurić, Darko; Galetić, Lovorka
Jačanje konkurentske sposobnosti pomoću strateških saveza // Integralni management in razvoj podjetja / Belak, Janko (ur.).
Maribor: Založba MER, 2003.


Naslov
Jačanje konkurentske sposobnosti pomoću strateških saveza
(Strenghtening competitive ability by strategic alliances)

Autori
Tipurić, Darko ; Galetić, Lovorka

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, stručni

Knjiga
Integralni management in razvoj podjetja

Urednik/ci
Belak, Janko

Izdavač
Založba MER

Grad
Maribor

Godina
2003

Raspon stranica

ISBN
961-6281-19-4

Ključne riječi
strategic alliances, competitiveness, co-option, co-specialisation

Sažetak
This article depicts basic features of strategic alliances, which are one of the most important phenomena of competition globalisation. Basic types of strategic alliances are being analysed by the principle of value creation: co-option alliances, co-specialisation alliances, and learning-based alliances. The benefits that companies achieve in building their own competitiveness if they were members of successful strategic alliances are specially stressed. Some doubts and disadvantages that emerge in co-operative arrangements of strategic company alliances are also reviewed.

Izvorni jezik
Hrvatski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekt / tema
0067015

Ustanove
Ekonomski fakultet, Zagreb

Profili:

Avatar Url Lovorka Galetić (autor)

Avatar Url Darko Tipurić (autor)

Citiraj ovu publikaciju

Tipurić, Darko; Galetić, Lovorka
Jačanje konkurentske sposobnosti pomoću strateških saveza // Integralni management in razvoj podjetja / Belak, Janko (ur.).
Maribor: Založba MER, 2003.
Tipurić, D. & Galetić, L. (2003) Jačanje konkurentske sposobnosti pomoću strateških saveza. U: Belak, J. (ur.) Integralni management in razvoj podjetja. Maribor, Založba MER.
@inbook{inbook, editor = {Belak, J.}, year = {2003}, pages = {320}, keywords = {strategic alliances, competitiveness, co-option, co-specialisation}, isbn = {961-6281-19-4}, title = {Strenghtening competitive ability by strategic alliances}, keyword = {strategic alliances, competitiveness, co-option, co-specialisation}, publisher = {Zalo\v{z}ba MER}, publisherplace = {Maribor} }