hrvatski

Jačanje konkurentske sposobnosti pomoću strateških saveza

This article depicts basic features of strategic alliances, which are one of the most important phenomena of competition globalisation. Basic types of strategic alliances are being analysed by the principle of value creation: co-option alliances, co-specialisation alliances, and learning-based alliances. The benefits that companies achieve in building their own competitiveness if they were members of successful strategic alliances are specially stressed. Some doubts and disadvantages that emerge in co-operative arrangements of strategic company alliances are also reviewed.

strategic alliances, competitiveness, co-option, co-specialisation

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