Virtual vs. Live Conferences: Measuring the Participants Memorable Conference Experience (CROSBI ID 732138)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Rašan, Dora ; Laškarin Ažić, Marina
engleski
Virtual vs. Live Conferences: Measuring the Participants Memorable Conference Experience
Due to Croatian government measures to prevent the spread of COVID - 19, Croatian citizens have been in several lockdowns, which causally affected the normal function of society as a whole. One of the most common consequences of such restrictions was the reduction in social contacts and reliance on virtual contacts in the online environment. The scientific community and any other sphere of business had to change its processes, particularly in organizing conferences. Virtual conferences from “rescue solution” became “pleasant with the useful solution” for organizing committees but also for participants. The purpose of this study is to detect the differences in the memorable experiences of participants concerning different quality elements in virtual and online environments. Furthermore, the aim is to detect predictors of behavioural intentions for both virtual and live conferences. For the purpose of this research, the authors have created a questionnaire, which was distributed online and onsite. The T-test and regression analysis were conducted on a sample of 256 respondents. Results confirmed significant differences between virtual and live conferences in ten variables. Furthermore, regression results revealed that only “Memorable experience” is the common predictor for both virtual and live conferences.
Virtual conference ; Memorable conference experience ; Behavioural intentions ; Independent t-test
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Podaci o prilogu
97-106.
2022.
objavljeno
10.31410/ERAZ.S.P.2022.97
Podaci o matičnoj publikaciji
Conference proceedings of 8th International Scientific Conference – ERAZ 2022 -Pelected papers
Bevanda, Vuk ; Heliodoro, Paula ; Tomljanović, Marko
online:
Podaci o skupu
8th International Scientific Conference Educational Research Association of Zambia (ERAZ 2022)
poster
26.05.2022-26.05.2022
online