engleski

Modes of revitalization of Renaissance literary heritage in contemporary Dubrovnik (case study - reception of Marin Držić’s work).

The city of Dubrovnik is a classic example of heritage tourism, known throughout the world as part of the UNESCO World Cultural Heritage list and as one of the most attractive and famous cities of the Mediterranean. Cultural heritage and tourism have strong ties and can be a generator of economic development. Dubrovnik nurtures and builds its identity through the offer of cultural activities. Dubrovnik can certainly be better recognized on the cultural map of Europe for its great comedy writer Marin Držić, who significantly influenced the Croatian and European renaissance. Since his work is an important part of Croatian literary heritage it is interesting to study the way of approaching this segment of Dubrovnik’s rich culture nowadays. Different viewpoints and cultural policies will be considered in the interpretation of Držić and his works and their inclusion in the cultural offer of Dubrovnik in order to ensure better recognition of Dubrovnik on the tourist and cultural map of Europe. The questionnaire method, the content analysis method, the comparison method and the synthesis method will be used in this research work in order to examine the views and considerations of experts who have Držić’s literary works as the focus of their research from different perspectives - dramatic, artistic, musical, literary-historical, managerial, economic. The value of cultural heritage has still not been sufficiently recognized in the field of tourism and tourist promotion, therefore, our research will try to indicate the possibilities of using and transforming the literary heritage into a cultural tourism product.

Dubrovnik, cultural heritage, Marin Držić, cultural policies, publicity

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