engleski

Automatically produced video content: how is perceived by audience

After introduction of software that generate reports and articles from data without any human intervention (AI, 2012), US based company Webbitz (Forbes, 2015) presented video production platform for publishers which automatically creates social media videos developed from journalistic textual reports. This study will show how users perceived Webbitz videos in comparison with social media videos created by humans journalist based on the methodology adopted from Christer Clerwall (2014) study. It will be explored whether the audience sees automated video content as lower quality and credibility, and can the audience differentiate automated video content from video content created by human journalists.

video production ; automatization ; experimental method ; perception

nije evidentirano