engleski

From reality to virtual experience: concept and application in hotel industry

Virtual Reality (VR) is an emerging technology in the hotel industry and there is limited research on what factors lead guests to choose a hotel presented by VR. This conceptual paper takes an in-depth look at the principles of using Virtual Experience in the hotel industry, highlighting virtual experiences from past implementations as well as various cases being implemented in hotels today. The goal is to examine the impact of VR on the overall visitor experience in the hotel industry. This paper provides a systematic review of the VR literature in the hotel industry to identify the theoretical foundations and key themes by combining complementary approaches of bibliometric analysis and content analysis. Related publications through Scopus and WoS database are selected to provide a comprehensive overview of VR and guest experience. Findings of the paper include recognizing opportunities for experience design in hotel industry. By better understanding these concepts and integrating technological (embodiment), psychological (presence), and behavioral (interactivity) perspectives the application of virtual experiences in the hotel industry can be classified. On a conceptual level, this requires a complete rethink of the way the hotel industry uses technology, engages, and revises its services to remain competitive through the implementation of VR.

virtual reality ; virtual experience ; hotel industry ; bibliometric analysis

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