engleski

WATER AS A RESOURCE BASIS FOR THE METAMORPHOSIS OF RURAL TOURISM

The global conception of sustainable development and the lack of awareness of sustainable development are important areas for reflection and action in many areas of life, and the change to the paradigmatic worldview is especially significant in the relationship between man and his environment. This paper will show the possibility of communicating in tourism from a wider perspective where the meaning of tourism cannot be sought in utilitarian facts and functions of travel, but more in terms of research and experience. Each year, on 22 March, World Water Day is celebrated, which was launched at the initiative of the United Nations Conference on Environment and Development (UNCED) in Rio de Janeiro in 1992. This important date attempts to draw the world's attention to the importance of water and the management and maintenance of water resources. According to Eurostat, Croatia is the top country in the European Union in terms of drinking water supplies, ahead of Finland and Sweden. This data is particularly important for rural areas, which, through springs, rivers and lakes, is now a unique resource for creating new tourism experiences through the connection of special sustainable and transformative forms of tourism related to water and next to water. This paper presents suggestions and ways how the process of transformation can be carried out through the metamorphosis of rural tourism, and where the tourist attraction base through the element of water receives a special place. In this manner, water becomes a real resource for the creation of tourist experiences in rural areas. An added value is the recognition that tourism is a phenomenon and is associated with many activities and disciplines, and that the development of tourism is not a matter of inertia and fashion ability, but a thoughtful process that must be adaptable to all market conditions, especially the post-Covid period that awaits us.

experience, water element, sustainable development, rural tourism, transformation

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