engleski

The analysis of sport products in Slavonski Brod from the student population perspective

The aim of this paper is to analyze the sport product in Slavonski Brod in terms of student population and to determine the differences in opinion and preferences within the population. The analysis was conducted by a questionnaire distributed among the sample of 229 examinees who are full time students of first, second and third year of the three undergraduate university courses of the College of Slavonski Brod. The results gotten by applying canonical discriminant analysis (CanR=0, 80 with an error p=0, 00) showed that there is a significant difference between the answers given by male and female students, in terms of preferences and attitudes. Furthermore, according to students’ answers the sport product is present in Slavonski Brod, but there is an absence of marketing of the product. The results should be considered with respect to the specificity of the tested population.

sport, students, sports product

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