engleski

Analysis of the impact of Digital skills gap index (DSGI) score on global travel and tourism

New technologies have significantly influenced the development and change of tourist offers. Technologies such as artificial intelligence, the Internet of Things or blockchain have enabled the personalization of the tourist offer, but also the opening of tourist destinations to tourists around the world. The above raises the question of whether countries with a higher level of digital literacy are also countries with a higher number of visits by international tourists. Based on the above, the goal of this paper is to determine whether there is a relationship between the level of digital competence of a country, which can be measured through The Digital Skills Gap Index (DSGI), and the number of arrivals to countries by international tourists. The conducted research showed that there is no correlation between the level of digital competence of the country and the number of arrivals from international tourists. Moreover, the most visited countries during the past year achieve low and medium values of The Digital Skills Gap Index but represent countries with a long-standing tradition and a strong tourism brand. The conducted research determines how new technologies can improve and innovate the tourist offer, but they are not decisive for tourist visits.

global travel ; global tourism ; digital competences ; DSGI ; correlation analysis

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