engleski

Determinants of Rural Tourists' Consumtion - The Case of Dubrovnik

Economic benefits of different types of investment in the tourism in different areas have a positive effect where it can be applied. Benefits caused by tourism are mostly used from the local government of the urban places, while rural places are still fighting for their tourism market share. Tourism development in rural areas has different effects on economic development. Besides the income increasing and rational use of resources and facilities, the most important thing is the effect of preventing rural depopulation. Positive economic effects of rural tourism are based primarily on tourists’ consumption. Tourists’ consumption is driven factor of economy for many countries, especially for developing countries where economy development depends mostly on tourism. It has multiple economic implications, Therefore, the main aim of this paper was to analyse the main determinants of rural tourists’ consumption in rural areas near Dubrovnik, Croatia. The research was carried out from June 2017 till January 2018. The sample of the rural tourists has consisted of 565 tourists. In the analysis were used descriptive statistics and multivariate regression analysis. The results of the descriptive statistical analysis of the questionnaire indicated a respondent profile. Multiple regression analysis was performed in order to determine factors that affect their consumption. This research identifies the main rural tourists’ consumption determinants and also provides an essential contribution to the local authority in stimulating an incensement of rural tourists’ consumptions.

rural tourists’ consumption ; determinants ; rural areas

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