engleski

Diversifying Income of The Uber Platform as an Introduction to the Mature Phase of Business

The aim - of the paper is to analyse the diversification of the revenue of the Uber platform and the change of business policies according to the revenue structure and in different geographical segments. Methodology/Design – the research is structured according to the official reports of the corporation and specifically investigates the change of business paradigm aimed at revenue growth in the Eats and Freight categories. In addition, the revenue trend by geographic segments is also analysed. In the financial analysis, the financial parameters that indicate the change in income and profit of the corporation were selected. The analysis of changes in the structure of income according to categories and geographical segments includes models of quantitative and qualitative analysis. Results - the research proved significant changes in the corporation's income structure and indicated the basic income trends according to geographical areas. Conclusion - the corporation's income structure is significantly changing, which indicates, on the one hand, a change in the business paradigm, and on the other hand, diversification is a transition to a mature phase of the corporation's operations.

Covid-19 ; disruption ; platform economy ; Uber

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