engleski

DETERMINANTS OF ACCEPTANCE AND USE OF THE PUBLIC BIKE-SHARING SYSTEM

The following chapter empirically tests a model with the goal of determining the factors affecting behavioural intentions for the public bike-sharing system in the city of Split. For that purpose, the Unified Theory of Acceptance and Use of Technology (UTAUT) was applied to inspect performance and effort expectancy, social influence, and facilitating conditions, followed by price value from the UTAUT2 model and expanded with perceived risk, environmental awareness, and physical activity. Of the total number of participants (N = 204) 50% (N = 102) said that they had never used a public bike-sharing system, while the other half (N = 102) claimed to have used it at least once in their lifetime. The results show a statistically non-significant impact of the facilitating conditions on users' behaviour and the impact of perceived risk as well as environmental awareness on the users' intentions. On the other hand, the results confirm a statistically significant influence of performance and effort expectancy, social influence, price value as well as physical activity on behavioural intention toward using the public bike-sharing system.

behavioural intentions, public bike-sharing system, UTAUT, UTAUT2

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