engleski

Exploring Social Media as Mean to Manage Construction Project Stakeholders

The construction industry is characterized by highly interdisciplinary, fragmented, and temporary project organizations, process discontinuities, and unique projects. Numerous contracting parties and a vast range of potentially conflicting interests requires strategic and problem-solving approach to stakeholder related issues. Social media platforms provide a new paradigm for communication and can assist in collaboration between project managers and various stakeholders. Recently some researchers addressed usefulness of social media in project management, but little is known of its impact on management of construction stakeholders. Thus, this paper provides a systematic review on social media as tool to manage construction project stakeholders. Results are presented through quantitative and qualitative content analysis of retrieved papers. Some interesting insights are provided. The use of social media related data combined with emerging new analysis methods based on machine learning are driving the development of new research methodologies specific to social media. Furthermore, social media can be used to provide robust analysis of external project stakeholders which can help in devising smart engagement strategies in large construction projects. It is obvious that social media related research field is rapidly developing, and the fact is that stakeholder engagement and communication are reaping the most benefits from social media enhanced project management. Suggestions for further studies are provided for this emerging area of digital project management.

social media ; construction ; projects ; stakeholder ; analysis ; engagement

nije evidentirano