engleski

Importance of the English language for tourism promotion in the Croatian context

Tourism, as the sum of the phenomena, interactions and relationships between tourists and hosts depends largely on their mutual communication. The most important way of communication is language, written and oral. The most important and the most used language in this field is English, which is considered to be the original language of tourism. Croatian public and media space, as well as the field of economy and tourism, are filled with an increasing number of English words that, due to new technologies and the western industry, entertainment and fun, but sometimes also because of faddishness, are increasingly dominating the domicile language. A large number of English expressions influence everyday speech. Thus, many anglicisms which are infiltrated into the Croatian language slowly displace domestic words. This paper concentrates on the use of English phrases and expressions in the area of tourism. Further trend of arrival of English language is expected to be even more intensive. There are many reasons for that: further development of technology, the growing global influence of Anglo American culture, and the growing competence of both young and old people in the English language.

communication, English language, foreign language, promotion, tourism

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