engleski

Transformation of movie reception – Example of Marvel Cinematic Universe

The primary goal of this paper was to display how Marvel Cinematic Universe affected and changed the views and reception of the public towards movies based on comic books. It has also revealed how the Internet affected movie reception by the public, while also listing the changes that the global network brought into the movie world. Our focus was oriented towards exploring the relationship between the film industry and movies based on comic books, simultaneously exploring the phenomenology of comic books and explaining the evolution of comic books from literature to the cinema. The paper analyses public reception of all the movies published within the Marvel Cinematic Universe following the same way Marvel approached their vast cinematic universe - in four distinct stages. Each section lists the integral parts of the movies contained within it, while the display of public reception rests on critical summaries and reviews that are available on the Internet. The perception of the Croatian audience was also researched through a short survey. The paper analyses the public opinion, but also the socalled „non-movie-related” elements that are not directly tied to the MCU, still playing an important part in it nonetheless (market changes, global changes, pandemic challenges, digital transformation…).

comic book ; film industry ; Marvel Cinematic Universe ; public opinion ; public reception

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