engleski

COMIC BOOK ESTHETICS AS A LITERARY FORM IN THE CIRCULAR CREATIVITY PROCESS

The aim of the paper is to investigate the esthetics of comic book as a literary form which has found and confirmed its application in the procedure of circular creativity. Circular creativity is an expression associated with the new age, and is a result of cross-sectoral cooperation which is tied together within the same narrative topic, and all of it happening within the creative industry. As the comic book is the production result of one of creative industry’s sectors (publishing sector), the paper first explores previous theoretical findings on comic book, and then it goes on to find out if the narrative abilities of comic book are sufficient for full application of the circular creativity procedure. By insight in theoretical findings of McLuhan, McCloud, Harey, McLaughlin and other authors, the development of theoretical thought on comic book in the past sixty years is presented. The particular attention is given to McLuhan’s separation of media, classifying them as cool and hot ones, as well as the comic book’s cool media characteristics. Based on the insight taken from collected and analyzed creative products and services, research method applied in the analysis of Spider-Man comic book has confirmed the assumed hypothesis, which is the one that states that comic book narrative indeed has the potential for circular creativity. Through analysis, it is displayed how the Spider-Man comic book has established a creative product or service in every sector of creative industry: architecture, udiovisual art, heritage, design, music, performance arts, book/publishing, media, advertising and market communication, applied art, video game/new media and visual arts. The paper also does research on the esthetics of the Spider- Man comic, and the reasons for the lasting popularity of the titular protagonist, from which the flow of the narrative base into the the diversified creative industry products came about.

comic book, narrative, popular culture, creative industry, communication, Spider-Man, circular creativity, cool media

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