engleski

Market Valuation Models In The Function of Sustainable Rural Tourism

The aim of this paper is to analyze the experience of applying SWOT analysis for the purpose of quality management and sustainable development in rural tourism. Companies and institutions, including those in the field of maintenance and tourism, use valuation models in their strategic planning of geographical area. At the very beginning of the paper, the terms of tourism, geography and sustainable development, their application and possibilities are described, including key valuation models. Through examples of good practice, an overview of the application of SWOT analysis on the example of Požega-Slavonia County will be presented.

rural tourism, geographical area, valuation, sustainable development

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