engleski

Predictions of generation “Z” on the significance of gastronomic tourism in the postcovid period

Gastronomic experiences enrich tourism by providing unforgettable travel experience by combining local culture, landscape, food and wine. The Covid 19 pandemic affected tourism on a large scale and reset common knowledge about tourist behaviour in “old normal” period. The post- covid period requires questioning of tourist behaviour in the coming “new normal” reality. The heterogeneity of tourist demand, which is also manifested in gastronomic tourism, covers a wide range from neophobic to neophiliac behaviour with signs of strengthening interest in local food. The change in tourist behaviour caused by the pandemic will not be equally evident in all tourist segments. This pilot study aims to examine the predictive impact of changes in the Generation Z (born after 2000), on a deliberate sample of final year students. The purpose of this pilot study is to classify the psychographic profiles of the student population depending on their interest in gastronomic tourism. The objectives of this research are to investigate the responses of self- classified respondents as potential gastronomic tourists to a set of gastronomic-tourist activities with regard to demographic characteristics ; classify dominant lifestyles and values among gastronomic tourists ; and analyse the classification of lifestyles and values of students as potential gastronomic tourists in terms of VALS three primary motivations: ideals, achievement and self- expression. The results of the research can serve as a starting point for creating appropriate strategic determinants and directions for the development of tourism and gastronomic offer.

Covid 19 ; gastronomic tourism ; Generation Z ; consumer behaviour

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