engleski

New Form of Transformative Tourism - Philotherapy as a Resource Base in the Post-corona Crisis

Contemporary philosophical practice as a renewal of the ancient Greek philosophical tradition, among other things, deals with issues of happiness, satisfaction, life as a work of art that should be organized in the best possible way. The old philosophical schools possessed great knowledge of the human heart, of its motivations, conscious and unconscious, of its deep aspirations, and played a significant role in spiritually guiding man. Philosophical dialogues and discussions were a kind of remedy for restoring the health of the soul, whether through encouragement, rebuke, consolation, or instruction. We are witnessing a new philosophical practice, thematically different "philosophical cafes" and "philosophical theaters" and inspired by this form of group "philotherapy" for this post-crown crisis period, presented is a new form of transformative tourism that can be developed in some parts of Croatia that have a strong resource base for this and that can be combined with other, different forms of tourism. Through new activities and contents, encouraged by philosophical thought, activities can be offered that help solve problems or point to methods that can significantly enrich the content of life, and in combination with organic food and preserved nature, become an attractive place for rest. The authors propose the destination of Križevci as a pilot destination in which the development of transformative tourism can be planned. By coordinating the development process of this form of tourism through destination management and through the involvement of local stakeholders, a step forward in the development of tourism can be achieved, which can become a transformative and healing experience. The same is especially significant during the (post) corona crisis characterized by great fear, uncertainty, worries, and insecurity. The paper uses a combination of qualitative and quantitative research methods. Surveys, focus groups and field research were conducted with interviews with local stakeholders. The scientific contribution of this paper lies in the creative connection of tourism and philosophy through transformative tourism, but also through other forms of cultural tourism and the importance of destination management in the process of directing the sustainable development of tourism.

philotherapy, transformative tourism, Križevci, Franjo Marković, post-corona crisis, destination management

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