engleski

Scope of influencers within the marketing communication

With the development of social networks and the strengthening of their power of influence, there is a concept in the marketing field that was not known in traditional marketing channels - influencers and influencer marketing. Influencers are people who release their reviews related to a certain area daily and thus generate a large number of followers interested in that area. According to the number of followers, there are mega, macro, micro and nano influencers. Influencer-based marketing is becoming a powerful tool, but by rapidly monitoring change, consumers are becoming more aware of the strength of the impact of business organizations on their behaviour and the need to control their purchasing behaviour.

influencers ; social networks ; consumer behaviour ; influencer marketing

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