Corporate Promotion in the Digital Era: A Conceptual Framework of Tourism Sector (CROSBI ID 727560)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Andrlić, Berislav ; Ariwa, Ezendu ; Gonçalves Rodrigo Franco
engleski
Corporate Promotion in the Digital Era: A Conceptual Framework of Tourism Sector
Promotional activities on the Internet are used at all stages of the marketing process of tourism. Creating pre-purchase interest is necessary before going on a trip, because it is necessary to virtualize the tourism product and bring it as close as possible to a potential guest. The time that the guest spends in the facility itself can be used for a number of additional services by which he can be informed via the Internet. Finally, the Internet provides the opportunity to promote a number of post-purchase services and the opportunity to spread propaganda with the aim of creating loyalty and eventual repeat purchases, what will be in focus of this paper.
tourism, marketing, management, digital communication
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Podaci o prilogu
158-161.
2022.
objavljeno
658.8:338(066)
Podaci o matičnoj publikaciji
Proceedings of IX International Scientific Conference of students and young scholars «Actual problems of Management in Marketing- Current Challenges"
Lutsk National Technical University
Podaci o skupu
9th International Scientific Conference of students and young scholars «Actual problems of Management in Marketing- Current Challenges"
predavanje
21.10.2022-21.10.2022
Lutsk, Ukrajina