engleski

The role of smart technologies in tourism destination - challenges and barriers

Smart technology has gained considerable impetus in the urban development policies and competitiveness and sustainability strategies of tourist destinations, through innovation, digital transformation and shared knowledge, thus creating a better experience for residents and tourists. The purpose of this paper is to understand the importance and role of smart technology in tourism destination and to define the opportunities and barriers of smart technologies as an integral part of tourism destination management strategy. Based on the relevant scientific literature, the paper describes individual types of smart technologies, provides an overview of smart system components and analyzes smart system functionality from the perspective of tourist destinations stakeholders. The paper underlines the importance of smart technologies and provides a classification of modern technological solutions that are currently used in smart destination. The research confirms that management structures have the opportunities and willingness to implement smart systems which potentially could provide citizens with more- efficient services, monitor and optimize the existing infrastructure, improve cooperation among different stakeholders in a tourist destination, and encourage innovative business models in various business sectors. On the other hand, the study has identified a higher level of tourist satisfaction, with the tourism industry becoming competitive and sustainable thus contributing considerably to the wellbeing of local communities. The paper presents science-based conclusions on the role of, areas of applications of, and challenges and barriers to the use of smart technologies in tourism destinations, based on which concrete solutions and suggestions are put forward to enhance the effectiveness of managing a smart destination using modern technological solutions.

information and communication technologies ; smart technologies ; smart destination

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