The Impact of Covid-19 on the Alibaba Platform (CROSBI ID 316466)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Lozić, Joško ; Fotova Čiković, Katerina
engleski
The Impact of Covid-19 on the Alibaba Platform
Purpose – this paper aims to analyse the business efficiency of the Alibaba platform at the beginning and during the COVID-19 crisis. Methodology/Design - The research is based on the official financial reports of the platform as well as on the reports of other specialized agencies that monitor the platform industry. The study focuses on an analysis of the financial indicators of the business. It compares the financial indicators with an analysis of the data on the trend of the user community on the platform. The results - the study's findings did not find a major impact of the COVID19 pandemic on the overall business results of the Alibaba platform. The survey results confirmed changes in operating profit and net profit trends as a result of changes in the structure of operating revenues. Conclusion - Total revenues are growing at a slower pace as a result of the changes in business policy and changes in revenue structures than as a result of the impact of the COVID-19 pandemic.
Alibaba ; COVID-19 ; digital platform ; E-commerce platform ; platform economy
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Podaci o izdanju
8 (1)
2022.
200-211
objavljeno
2706-4735
10.54820/entrenova-2022-0019