engleski

Creative and emotional engagement and well-being in cultural tourism experiences

Well-being has been researched from different tourism aspects (social, wellness, rural, backpacker, senior, wildlife, transformative), but there is a void of research focus on well-being in cultural tourism. Moreover, different facets of well-being (subjective, objective, social) are not addressed equally in the existing research. This paper focuses on the case study of Museum of Broken Relationships (MBR) in Zagreb, Croatia with the assumption that the MBR experiences have a relevant influence on objective local well-being, and tourists’ subjective as well as social well-being. Moreover, creative and experiential tourism, offering direct participation in creative experiences, increase the odds for emotional engagement and may positively affect human health. The key pillars of these two concepts are participation and emotional satisfaction and are in direct relation to well-being. Subjective well-being was measured using the Short Warwick-Edinburgh Mental Well-being Scale (SWEMWBS), social well-being used a questionnaire and 11-point Likert Scale metrics, while objective well-being measurement used available statistical data. The research results showed moderate to high subjective well-being for the majority of respondents as well as a rather high sense of trust and belonging revealing social well- being. Along the same line statistical data show a substantial contribution of MBR to the objective local well-being.

wellbeing ; cultural tourism ; Museum of Broken Relationships

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